Coco
The origins of the Coco area rug lie at the intersection between the minimalist elegance of contemporary design and the textural qualities of natural surfaces. A sophisticated weave of cotton and New Zealand wool gives rise to a pile featuring an elegantly tactile texture. Its spontaneous, vibrant fringed border recalls the imperfect beauty of nature that frees itself from the dictates of geometric patterns. Crafted entirely by hand, the Coco rug is perfectly poised between aesthetic austerity and sensory softness.
| About Designer | |
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Juma![]() |
Founded in 2014 by Paolo and Giulia Mojoli, Juma is an art direction, communication, and graphic design studio. Made up of a multidisciplinary team, Juma provides strategic and creative consultancy, integrating traditional media and digital channels. Based on skills acquired in the interior and fashion design sectors, Giulia has implemented textile design consultancy among Juma's activities over time. Giulia Mojoli She achieved a degree at the Beijing Language and Culture University, with a thesis on Chinese contemporary art. Following her family's path, she started her career in visual art and communication in 2010. Today, she is the creative director of Juma and designer of the fashion brand Emil. |

