In the second half of the 1960s, Poltrona Frau created an internal structure to manage research and development. Whilst preserving the know-how of expert craftsmanship, the Centre for Research and Development experiments with new material, new building techniques and creates new forms. The highly specialised design technicians that make up the group benefit from a superbly equipped prototype laboratory, where they can give form to new ideas. Products and raw material are tested in the Analysis and Experimentation Laboratory, a very efficient structure for the fine-tuning of high-quality products conforming international norms.