Establishing his own studio in 2002, Alexander’s early work included developing furniture and lighting for some of Europe’s leading and most respected design manufacturers such as Zanotta, Established & Sons and ClassiCon. A collection of works was also commissioned by one of the worlds leading design galleries, David Gill Galleries in London along with several private commissions, most notably for Alexander McQueen. In 2008 Alexander was invited to work on a project for adidas for the Olympic Games in 2012. The studio is now also working with Hunter Wellington Boot developing new and challenging products as an innovation consultant further adding to the trans-discipline nature of work undertaken and driven by access to some of the best technical craftsmen and industrial technology in the world. The Museum of Modern Art, New York and the Chicago Institute of Design have both acquired the ‘Fold’ lamp for their permanent collection, whilst the ‘Butterfly’ table for Zanotta received the Chicago Athenaeum Museum’s Good Design Award. In 2006 Design Basel/Miami, Alexander was presented with the ‘Designer of the Future’ award along with other Established & Sons designers. Alexander is a visiting professor on the MA Industrial Design course at the ECAL in Lausanne, Switzerland and the Royal College of Art in London.